Research: Music Video

My group is going to use a more poignant rock type of genre for our music video.

In most music videos expressing this genre we see:

  • Symbolism 

  • Dim lighting

  • Muted/darker colors

  • Morose expressions

  • Weather

The styles and conventions my group sees expressed in most of this genre’s music videos are

                    Conventions

  • No real turning point

  • A point of exhaustion

  • Symbolic distortions

  • Heightened emotional representation

  • Night instead of day

Genre: Rock/pop?? Genre is mostly classic rock with some pop undertones- primarily characterized as soft rock. 

CLAMPS in general: Costumes are generally either very reserved and plain (normal clothes, occasionally hoodies but in general trying to convey the image of a normal, slightly weary person) or extremely garish and dramatic, popping out at the viewer. Lighting is low, usually near or total darkness/obscurity- can be used to show night. Acting conveys calm undercut with emotion- in the case of OUR SONG, NOT high excitement levels- solemnness. Makeup will not be required as it is not seen in a noticeable way in our research. Props are seen in a very low amount, usually these videos are just POVs on the singer/band themselves. Setting: Often can be smoky/dusty- for our video, somewhere less urban and more deserted would be best, preferably with long roads to hold with the theme of the song.

CAMS:

  • Over the shoulder shots are very commonly used in cinematic soft rock videos.
  • Wide shots
  • Eye level
  • Extreme close up
  • Low angle
  • Long shots also are used frequently depending on the different songs and the whim of the creator.

Sound: The sound- being the music itself- is usually either performed by the artist themselves

and they are the focal point of the video, or it is played in conjunction with the story of the video to

complement the visuals.

Editing: In the soft rock genre, the music videos are often preceded and succeeded by soft fade ins and outs,

and there can be eye line matches in more cinematic-focused videos,

again to put the viewer in the position of the subject.



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